Ascent Healthcare Advisory
Advisory . Strategy . Impact
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About the Firm
Ascent Healthcare Advisory was founded by Gerardo Paras, CPA. Gerardo is a healthcare finance and strategy executive with proven ability to bridge financial stewardship and strategic leadership to drive organizational performance. Experienced in developing and executing initiatives that strengthen financial performance, optimize resource allocation, and support long-term sustainability. A collaborative leader who leverages data, innovation, and cross-functional partnerships to turn strategy into measurable results.
Core Services
Financial strategy and planning
Financial strategy support designed to strengthen organizational performance through clear, data‑driven analysis and long‑term planning. Guidance focuses on helping leaders make confident, informed financial decisions.
Performance improvement
Operational assessments that identify inefficiencies and highlight targeted opportunities for measurable improvement. Recommendations emphasize practical execution and sustainable results.
Revenue cycle optimization
Comprehensive review of the revenue cycle to uncover bottlenecks, improve workflows, and enhance net revenue. Focus areas include accuracy, speed, and financial integrity across the patient‑to‑payment process.
Reimbursement optimization
Support aimed at maximizing reimbursement through improved charge capture, documentation quality, coding accuracy, and payer compliance. The objective is to ensure appropriate payment for services delivered.
Cash and liquidity consulting
Analysis and forecasting designed to strengthen cash flow, improve liquidity visibility, and support financial stability. This service helps organizations maintain resilience in changing market conditions.
Cost benchmarking
Comparative cost analysis that identifies variances against industry standards and highlights opportunities for savings and operational efficiency. Insights help manage expenses without compromising quality of care.
Interim leadership support
Short‑term leadership coverage that maintains continuity, stabilizes operations, and advances key initiatives during periods of transition. This service ensures organizational momentum and alignment.
Service Focus
Service focus centers on hospitals, physician enterprises, and other healthcare organizations aiming to strengthen financial performance and operational effectiveness.
Approach
Data‑driven analysis
Clear, actionable recommendations
Collaborative execution
Focus on measurable outcomes
Approach
Data‑driven analysis
Clear, actionable recommendations
Collaborative execution
Focus on measurable outcomes
Insights and Publications
Inquiries
Gerardo Paras, CPA
Principal Consultant
Ascent Healthcare Advisory LLC
gparas@ascenthealthcareadvisory.com
(562) 382‑4212
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